The final project of my Masters of Advertising and Brand Responsibility program at the University of Oregon was designed to be an exploratory exercise in the theoretical application of Brand Responsibility and brand led change to an existing or made up brand. What I chose to do was apply all that I had learned to the program itself. I decided to build a graduate networking and information sharing platform for all of the MABR cohorts. From day one this program felt like an extension of my family, but I worry the relationships I have built will slowly fade if not given a place to live. My goal with the MABR graduate platform was to create a safe space for the free flow of information, ideas, job hunt help, and a collection of resources about brand responsibility that we can hold onto as we venture into the professional stage of our lives as branders.